In this blog post, I will explain why learning broderie d’art techniques can be a game changer for your bespoke studio.

What is Broderie d’Art?

Broderie d’art, also known as haute couture embroidery, is an art form that focuses on creating complex and sophisticated embroidery designs and patterns on fabrics using a variety of craft techniques. This involves techniques using needle and thread, and techniques using the tambour- or Lunévillehook both.

Although broderie d’art is known as a craft used in haute couture fashion designs, the techniques can also be applied in bespoke studios to create unique and personalized garments that reflect customers’ style and tastes.

Five Ways Broderie d’Art Can Be a Game Changer

Here are some ways broderie d’art techniques can be a game changer for your bespoke atelier:

1. It sets you apart from other bespoke studios

One of the biggest benefits of learning broderie d’art techniques is that it sets you apart from other bespoke ateliers. Instead of relying solely on cutting and sewing techniques, you can offer clients a wider range of designs and styles enriched with embroidery and other decorative elements.

2. It increases the value of your garments

Broderie d’art techniques are not only beautiful but also labor-intensive and they require craftsmanship. By incorporating these techniques into your bespoke garments, you can increase the value of your creations and charge a higher price for your work.

3. It gives you more creative freedom

Broderie d’art techniques allow you to let your creativity run wild and create unique, eye-catching designs that customers can’t find anywhere else. You can combine different materials, colors and textures to create custom patterns and motifs that perfectly suit your customers’ tastes and personalities.

4. Enhancing your skills and expertise

Broderie d’art techniques are not simple embroidery techniques; they require a high level of skill and expertise to execute correctly. By learning these techniques and incorporating them into your bespoke studio, you can increase your own skills and expertise and challenge yourself to explore new techniques and designs.

5. It improves customer satisfaction

Finally, learning broderie d’art techniques can improve customer satisfaction by providing customers with eye-catching, high-quality garments that meet their specific needs and desires. By demonstrating your ability to create complex and sophisticated designs, customers may have more confidence in your skills and recommend your studio to others.

What does it take to start applying this in your business?

Can a four-day course really change everything?

The four-day course in broderie d’art we offer provides all the knowledge and instruction to start and complete embroidery independently. With this, your studio or business can change its offerings in several ways:

First, the company can offer the course to interested interns and employees. Not only can this motivate, challenge and bind employees to the studio (hello tight job market!), but it can also help increase the studio’s offerings (revenue) and awareness. In this case, think of it as a marketing tool. Customers may be more interested in a business that offers such skills and techniques, which can lead to more sales and increased brand awareness.

By offering a course to employees or customers, they can learn how to apply this technique to their own designs. This can also lead to new products and designs that use broderie d’art, thus offering a distinctive feature over the competition. It can thus contribute to increasing the value and exclusivity of the brand.

In addition, the course can also lead to an improvement in the quality of the work produced by the company. Students who participate in the course can learn new techniques and skills that they can apply in their own work. This can result in higher quality work and clothing produced by the studio.

Finally, the course can also help build a common love around the art form of broderie d’art. Students who participate in the course can connect with other interested parties and professionals in the industry. This can result in new collaborations and opportunities for the business to expand their network and attract new customers.

Opportunities for your Bespoke Studio

I could imagine you have questions as a result of this blog post. If so, please don’t hesitate to get in touch! From my experience where I have seen what adding Broderie d’Art has meant for my business, I am happy to share my insights with you.

Wondering what Broderie d’Art can do for your (bespoke) Atelier? Contact Saskia ter Welle at saskia@saskiaterwelle.nl or call +31(0)6 86803915 and I will be happy to help you brainstorm about the possibilities!